plenty to do in two days

CHECK OUT OUR AGENDA.

DAY ONE

Sunday, October 01, 2023
h. 10.00 – 14.00

Icebreaker party

Palazzo Guido (Lecce)

Register yourself to TRUE and get to know all delegates.
Cocktails, music and food in the heart of Baroque art.

Dress code: Cocktail.

C
atering by NATALE EVENTI

h18.30 – h22.00

Opening Party

Palazzo BN (Lecce)

Let’s get kick off this edition of TRUE with a great party.
Iconic Italian food, great wines from Tormaresca and lots of entertainment.

Dress code: Evening Cocktail.

DAY TWO

Monday, October 02, 2023

h. 09.00

Palazzo BN Meeting point

h. 09.00 – 10.00

An Autumn Tale

Crafted by Southern Visions Travel x Buyers & Media only

This morning’s dramatic adventure starts on board fun vintage buses taking you to an majestic castle, nestled in a little town. Opened exclusively for you, the castle is steeped in centuries of history where you’ll imagine battles and love stories entangled among these walls. Mysterious characters will bring the castle to life with a performance of striking power and beauty.

h. 10.30 – 13.30

Networking Day | 1to1 meetings

Naturalis Bio Resort (Martano)

Enjoy your 20-minute meetings agenda and discover the set of unique experiences we have created for you.

Dress code: Country chic.

h. 13.30 – 14.45

Networking Day | Social Lunch

Naturalis Bio Resort (Martano)

A truly authentic from-garden-to-table lunch dedicated to Puglia farming traditions, great wines from Tormaresca, local music and entertainment.

h. 14.45 – 15.30

Networking Day | TrueTalk

Naturalis Bio Resort (Martano)

A moment dedicated to sharing views on the latest travel trends and opportunity that can be created within our community. 

h. 16.00 – 17.30

Puglia Longevity tour in Sternatia, a pretty village filled with "Greek Nonni"

Crafted by Southern Visions Travel x Buyers & Media only

On the way back from your networking sessions, we will visit Sternatia, an out-of-time village where the local dialect is Griko, a language based on Ancient Greek and dated back to the pre-Roman days when the Greeks were there. Accompanied by our special hosts, “Greek Nonni”, you will visit this petite village famous for its ancient underground mill, one of the biggest in Salento. We will then visit an exclusive and publicly inaccessible Castle with its sumptuous 18th-century garden while tasting delicious sweets prepared by local Mamma. A once-in-a-lifetime experience in the evocative atmosphere of a charming location where time stood still over the past century.

h. 18.00 – 22.00

Puglia Night

Palazzo Tamborino Cezzi (Lecce)

The celebration of Puglia in one of Lecce’s most fascinating palaces. Art, fashion, gastronomy, music, the TRUE Puglia night will be a unique moment to create new long lasting relationships.

Dress Code: White Party.

Catering by NATALE EVENTI

h. 22.00 – 00.30

After dinner drinks

Bistrot Sant’Anna (Lecce)

For those who would love to keep networking and have one last glass of Prosecco.

Sponsored by NEROLifestyle

DAY THREE

Tuesday, October 03, 2023

h. 09:00 – 10:00

Journey back through time and the rhythm of pizzica in a secret urban location

Crafted by Southern Visions Travel x Buyers & Media only

This morning you will journey back into the past of this mystic land against the backdrop of a stunning historic location in the heart of the old town. The journey back in time will be accompanied to the sound of tambourines anticipating the contemplative pizzica dance. Today’s talented dancers also performed during Dior fashion show in Lecce in 2020 and will invite you to learn the steps following the evocative music.

h. 10.30 – 13.30

Networking Day | 1to1 meetings

Chiostro dei Domenicani (Lecce)

Enjoy your 20-minute meetings agenda and discover the set of unique experiences we have created for you.

Dress code: Country chic.

h. 13.30 – 14.45

Networking Day | Social Lunch

Chiostro dei Domenicani (Lecce)

A lunch experience in the historic cloister, authentic recipes, Aperol Spritz stand, great wines from Tormaresca, local music and entertainment.

h. 14.45 – 15.30

Networking Day | TrueTalk

Chiostro dei Domenicani (Lecce)

Buyers: Join us for an exciting session featuring special guest speaker Sara Magro, who will be giving the scoop about The Italy Insider. Get ready to be captivated by insider tips, hidden gems, and untold stories that will make you fall in love with Italy all over again.

Exhibitors: Blastness sharing expertise and behind the scenes on Google and Travel: new technology to capture and maximise digital opportunities.

h. 15:30 – 16:30

Touching the traditions of Puglia - finding your inner “Terrone”

Crafted by Southern Visions Travel x Buyers & Media only

Before you leave the Chiostro, buyers and press are invited to immerse themselves in the traditions of Puglia. The Italian natives of the south, proudly refer to themselves as “terroni” due to their fierce pride and connection with the land and its rich heritage in crafts and gastronomy. For centuries, many traditions, that harness the natural resources of the land and the seasons have been practiced with stunning results. Join our local heroes, get hands-on, and find your inner “terrone”.

h. 18.30

Palazzo BN Meeting point

h. 19.00 – till late

Farewell Gala Dinner & After Party

Tenuta Luca Giovanni (Maglie)

Let’s celebrate together the closing night of TRUE PUGLIA with a great evening filled with positive energy, amazing food and wines, surprises, music and much more.

After dinner it’s time to dance!

Dress Code: Formal | Black Tie.

DAY FOUR

Wednesday, October 04, 2023

h. 09.30

Departure to TRUE POST FAM

Buyers & Media only

all day

Check out and transfer to Airports

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