Live the True Experience

TRUE is an invitation-only luxury travel trade show that gathers the very best of the most authentic and high-end hospitality brands from Sicily and the best selling travel advisors in the World.
Unveiling TRUE Sicily


Unveiling TRUE Sicily, for the first time, a unique luxury travel trade show that features the most prestigious properties and exclusive experiences from Sicily.

Consistently embracing authenticity, TRUE Sicily aims to bring to the forefront the top leaders in hospitality and connect them with our community of selected international luxury travel advisors and media personalities.

In collaboration with our local expert partner Essence of Sicily, TRUE Sicily will immerse its participants in a curated itinerary of tantalizing flavors, rich history, captivating art, and iconic, high-end hotels. From enchanting Taormina to Sicilian Baroque Noto, the majestic Agrigento to the vibrant Palermo, each location will leave a lasting impression.

Step into the extraordinary world of TRUE and join our community of travel leaders who will gather in Sicily from April 10th to 13th 2024.

Are you TRUE enough?
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Unveiling TRUE Sicily,


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